We are grateful to TV 18 for this opportunity to participate in the Sadak Suraksha Abhiyaan. It was a well thought out, well constructed program that encompassed many different dimensions : road discipline, road improvements, different types of road users (truck drivers, delivery boys, motorcyclists), educating young children, and others like us who have faced loss on account of road crashes. This is such an important initiative, and we hope the sincere message from the iconic Mr. Bachchan, the reach of TV18, and the push from Mr. Gadkari will give it momentum. As was rightly said, it does not stop after the telethon, this is a long journey!
Here is the link to the video clip of our segment.
For those who do not follow the Hindi, here is an English version.
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We have resolved to improve road safety, to bring about a positive change. To remember Aru is not just name, but also in deed, this is our effort although we know that this is a difficult task.
We have tried to take this message of safety to people across the spectrum : from little children, to young students, to adults. Our presentations are age appropriate – we tailor it to suit the audience’s age.
For little children, we have used cartoon posters and nursery rhymes so that the message is easy to grasp, and sticks.
We also have a unique program: Safety Quest. This is a safety quiz. It is a superb example of how a boring subject like Safety can be made interesting and engaging.
For the young and adults, we conduct “Tenets of Proactive Driving”. Many people use the term “Defensive Driving”, we say “Proactive Driving” because we emphasise two key aspects: Anticipation and Alertness.
After our sessions, about 10% of the audience comes to us, or sends us emails, telling us what they learnt or the changes they will bring into their driving. Our experience is that very few people are aware of blind spots, and our sessions help them understand blind spots for self and blind spots for others. We also conduct a small exercise that helps people understand that driving while using the mobile is risky.
One person wrote to us that after our session she started wearing the seatbelt even in the rear seat. And she believes this is what saved her when the car met with an accident.
When working with traffic police, our main focus has been “traffic calming”. Where the traffic patterns criss cross, we try to streamline the flow. And if the traffic is calm, the chances of collision are reduced, safety is improved.
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Mr. Bachchan acknowledged how painful this loss would have been. But, he remarked,”It is really commendable that this enormous grief has been channelled into something so positive. And when the message comes from someone who has gone through the experience, it has a far greater effect. People will definitely listen to you”
Shubhangi said “It is difficult for anyone else to comprehend our grief and our loss. Our daughter was brilliant with a superb academic record, but she was also a very good human. She would have contributed a lot to the nation.”
I added, “In our sessions, my presentation focuses on the practical aspects, logic, science, techniques. Shubhangi conveys a strong emotional message ‘remember, there is someone waiting for you at home’.”
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We are extremely grateful to all the other road safety champions we met: Shilpa Mittal, Savita Bhatti, Rishabh Anand, and Piyush Tewari. Their efforts in this field are exemplary.
We are thankful that the work of The Arundhati Foundation came up on this forum. Due to the paucity of time, we could not share a couple of points, and I would like to capture them here.
1) Integrating Safety into the School Curriculum
10/20 years from now, what will be the scene on the road: the number of people? the speed of the vehicles? the driving ? We have to prepare our children far better than how we were trained. Safety has to be integrated into the school curriculum right from the beginning. It must be reinforced each year, with added breadth and depth all the way till the age of acquiring a driver’s license. Children should develop a positive mindset, a positive attitude and positive behaviour with regard to Safety. In the training for the driver’s license, safety training should be compulsory.
We have submitted a proposal to Mr Gadkari for the same. He listened to us attentively, and has connected us with his Principal Advisor. We hope to work with his team to give it shape.
2) Boost Public Transport over 10 times
This point did not get much attention during the discussion. We have to shift our focus from moving vehicles to moving people or goods. The dynamics of a city are quite different from the highways. If we develop a robust network that is reliable, convenient, well connected, affordable and comfortable, it will not only reduce the load on the roads, it will have a multiplier effect on safety.
We believe that if the above 2 points are implemented effectively, they will create a sustainable difference and improve road safety.
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Here is a link to the various segments of the telethon.